Serta changed the memory foam mattress category forever when we introduced the iComfort® Sleep System in 2011. These mattresses featured the world’s first memory foam infused with the support and cooling touch of our own MicroSupport® gel. Since its introduction, cialis generic pharm the iComfort Sleep System has helped people get the comfort they need without the potential negatives associated with traditional memory foam sleep systems. In fact, discount viagra 98% of iComfort owners surveyed are satisfied with their mattress purchase and 97% would recommend iComfort to a friend or colleague. (Source: GFK Buyer Satisfaction Study, 2012)
Now, we are introducing all-new iComfort® models for 2014 with even more innovations designed to provide you with the cooling comfort and support you need for a rejuvenating sleep experience.
Every new iComfort® mattress features Cool Action™ Dual Effects® Gel Memory Foam – Serta’s latest breakthrough in gel memory foam technology. This is the world’s first material to combine both our original MicroSupport® gel and our MicroCool+™ gel in a material with up to 25% more total gel than our original formula. This represents a new science in memory foam, re-engineered from the bottom up for excellent comfort, support, temperature regulation, and durability.
Serta offers a variety of iComfort models so you can find the level of comfort and support that is perfect for you. You can feel confident when you update to iComfort with Serta’s120 Day In-Home Trial and our 10 year limited warranty.
Savant® Ever Feel™ Plush Sets starting @ $1399.00
Savant® Ever Feel™ Cushion Firm Sets starting @ $1399.00
This cushion-firm version of the Savant combines our Cool Action™ Dual Effects® Gel Memory Foam and EverFeel™ Technology for contouring, pressure-relieving comfort. Finally, a layer of our original Cool Action™ Gel Memory Foam helps create a firmer feel, but not as firm as the Genius® EverFeel model.
Genius® Ever Feel™ Sets starting @ $1199.00
Interested in memory foam but prefer an extra-firm mattress? Our popular Genius model offers a firmer feel at the surface, and is now enhanced with our EverFeel™ Technology. This mattress features a 2” layer of Serta® Support Foam below our Cool Action™ Dual Effects® Gel Memory Foam, allowing you to experience the benefits of our gel memory foam technology from a firm mattress.
Insight® Ever Feel™ Sets starting @ $899.00
Experience all the benefits of Serta’s Cool Action™ Dual Effects® Gel Memory Foam with the Insight model, now enhanced with EverFeel™ Technology. This mattress offers contouring, pressure-relieving comfort at the sleep surface while also supporting your body where it needs it most.
Plus, for a totally customizable bedroom experience, you can choose a Serta Motion Perfect II® Adjustable Base, which allows you to adjust the head or foot of the mattress using a wireless remote.
In addition, there’s also a variety of massage options for when you want to turn off your mind, relax your body and leave the stress of the day behind. Each foundation features an attractive upholstery-grade cover, and can be discreetly and securely attached to the bottom of your iComfort mattress for a clean and stylish finish. For the complete iComfort® experience, be sure to check out our quality collection of accessories, including mattress protectors and a range of pillows.
The Wholesale Sleep Center offers several different models in the
iComfort® Directions® by Serta mattress system.
Each iComfort® Directions® mattress features 4* exclusive technologies designed to balance comfort, support and temperature regulation:
- It starts with our Thermo°Cool™ yarn fabric cover with TENCEL® fibers. This exceptionally soft material is designed to help improve heat and moisture flow at the sleep surface. Plus, TENCEL® fibers can resist the growth of mold, bacteria and dust mites.
- Beneath this layer is our EverCool® Gfx Memory Foam, the world’s first premium, breathable memory foam featuring an infusion of super heat-conducting graphene material for supple, body conforming comfort and an extra ability to whisk heat away from the body.
- Next, our breakthrough Cool Action™ Dual Effects® layer helps provide more support where your body needs it and an enhanced ability to transport heat away from the mattress layers above it. Millions of Serta’s original MicroSupport® gel beads gather under the areas of your body that need extra push back support. Meanwhile, our MicroCool+™ gel features advanced phase change material encapsulated in a proprietary gel designed to efficiently capture, store and ultimately dissipate away heat from the mattress layers above.
- Finally, our Pods™ gel-activated support layer works with our ComfortLast® Foam core to help provide extra support from the deepest parts of the mattress and a firmer seating edge.
There are several different iComfort® Directions® mattress models, each with its own unique feel so you can find the level of comfort that meets your body’s needs.
Reinvention™ Sets Starting at $2049.00
This luxury mattress uniquely combines the benefits of our dual-action gel memory foam technology with a deep cushion-firm feel. It features 4 exclusive technologies to balance comfort, support and temperature regulation:
- Thermo°Cool™ yarn fabric cover with TENCEL® fibers, an exceptionally soft material designed to help improve heat and moisture flow at the sleep surface.
- EverCool® Gfx Memory Foam, the world’s first premium, breathable memory foam featuring an infusion of super heat-conducting graphene material for supple, body conforming comfort and an extra ability to whisk heat away from the body.
- Cool Action™ Dual Effects® Gel Memory Foam helps provide more support where your body needs it and an enhanced ability to transport heat away from the mattress layers above it.
- Pods™ gel-activated support layer works with our ComfortLast® Foam core to help provide extra support from the deepest parts of the mattress and a firmer seating edge.
Plus, the Reinvention model is the only iComfort® Directions® mattress to feature our Cool Reaction™ Slow Recovery Latex Foam, a naturally breathable foam that responds instantly to comfort and support your body, while avoiding the “springy” feeling that can be associated with other latex foams.
Epic™ Sets Starting at $2349.00
Our top-of-the-line iComfort® Directions® mattress offers a unique combination of luxurious comfort and substantial body support. It features 4 exclusive technologies to balance comfort, support and temperature regulation:
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Thermo°Cool™ yarn fabric cover with TENCEL® fibers, an exceptionally soft material designed to help improve heat and moisture flow at the sleep surface.
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EverCool® Gfx Memory Foam, the world’s first premium, breathable memory foam featuring an infusion of super heat-conducting graphene material for supple, body conforming comfort and an extra ability to whisk heat away from the body.
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Cool Action™ Dual Effects® Gel Memory Foam helps provide more support where your body needs it and an enhanced ability to transport heat away from the mattress layers above it.
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Pods™ gel-activated support layer works with our ComfortLast® Foam core to help provide extra support from the deepest parts of the mattress and a firmer seating edge.
Plus, the Epic model is the only iComfort® Directions® mattress to feature our Cool Action™ Gel Energy Foam, designed to respond quickly to body pressure for enhanced comfort and deep down support you’ll feel the moment you lie down.
Inception™ Sets Starting at $1349.00
The Inception is designed to balance comfort, support and temperature regulation with these 4 exclusive features:
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Thermo°Cool™ yarn fabric cover with TENCEL® fibers, an exceptionally soft material designed to help improve heat and moisture flow at the sleep surface.
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EverCool® Gfx Memory Foam, the world’s first premium, breathable memory foam featuring an infusion of super heat-conducting graphene material for supple, body conforming comfort and an extra ability to whisk heat away from the body.
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Cool Action™ Dual Effects® Gel Memory Foam helps provide more support where your body needs it and an enhanced ability to transport heat away from the mattress layers above it.
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Pods™ gel-activated support layer works with our ComfortLast® Foam core to help provide extra support from the deepest parts of the mattress and a firmer seating edge.
For the ultimate customizable bedroom experience, pair any iComfort® Directions® mattress with the Serta® Motion Custom™ Adjustable Foundation.
Our most advanced adjustable base has 9 luxury features including six massage levels, Bluetooth® connectivity, USB ports to charge your most-used devices, and a high-quality wireless speaker system. This adjustable base is finished with upholstery-grade fabric to complement a variety of Serta mattresses and bedroom furniture.
Still not sure if an all-foam mattress is right for you?
Check out our iSeries® Hybrid Sleep System by Serta.
These mattresses feature the same memory foam innovations used in iComfort® mattresses, but in a more traditional construction with an advanced innerspring support system. And, like iComfort®, all iSeries mattresses are compatible with a Serta adjustable foundation for a completely customizable bedroom experience.
Serta’s revolutionary iSeries™ technology which combines Serta’s finest comfort innovation with our most advanced coil support system. For the first time, Serta’s has married our exclusive Cool Action™ Gel Memory foam with our most advanced EuroCoil™ Individually Wrapped Coil-in-Coil Support System. This results in a sleep system with intelligent cradling and cooling comfort at the sleep surface and exceptional individual support for each sleep partner. Our original iSeries® collection is now enhanced with both our Cool Action™ Dual Effects® Gel Memory Foam and an upgraded Duet® Coil Individually Wrapped Coil-in-Coil Support System for intelligent cradling and cooling comfort with deep individual support.
Merit Super Pillow Top Sets Starting at $1299.00
The gentle cushioning of a pillow top mattress is paired with proper body support. This mattress features a layer of our Cool Action™ Dual Effects® Gel Memory Foam for enhanced cooling and comforting and targeted support. Plus, a layer of our soft yet supportive Comfort XD™ Foam gently cradles the body to help reduce the pressure build-up that can cause discomfort and disrupt a peaceful sleep.
Vantage Plush Sets Starting at $1099.00
This mattress is built to feel like a traditional plush model while offering the benefits of our gel memory foam technology. It features a layer of our Cool Action™ Dual Effects® Gel Memory Foam for enhanced cooling and comforting and targeted support. Plus, a layer of Serta® PillowSoft™ Foam gently contours to the body for enhanced cushioning. This model replaces the iSeries Applause model, which was top-rated in a leading consumer magazine.
Vantage Firm Sets Starting at $1099.00
This mattress is built to feel like a traditional firm model while offering the benefits of our gel memory foam technology. It features a layer of our Cool Action™ Dual Effects® Gel Memory Foam for enhanced cooling and comforting and targeted support. Plus, a layer of Serta® Support foam creates a firmer feel when compared to the Vantage Plush model. This model replaces the iSeries Applause model, which was top-rated in a leading consumer magazine.
Want to customize your iSeries® experience even more? The Serta® Motion Signature™ Adjustable Foundation offers several advanced features so you can enjoy comfort, support and relaxation whenever you are in bed.
This foundation features our exclusive Pro-Fit™ retainer bar system to keep your mattress perfectly contoured to the foundation, making it an excellent match for an iSeries® hybrid mattress. Plus, you can relax and unwind after a long day with an advanced massage system featuring multiple massage waves.
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